Modern Enterprises Are Complex Organisms
Modern enterprises face a multitude of challenges in a fast-paced and interconnected world, ranging from rapid technological advancements to evolving customer expectations and shifting market dynamics, where it’s no longer enough to just generate revenue but to also consider our impact on society and the environment.
In order to navigate this complex landscape, it is important to evolve our traditional view of enterprises as sophisticated machines and instead to consider enterprises as organisms within a wider ecosystem.
This shift in perspective recognises the dynamic and interconnected nature of enterprises and highlights the importance of the extended enterprise and ecosystems in delivering value not only to the organisation but also to its employees, customers and wider society.
Rethinking Enterprises as Complex Organisms
The Machine Metaphor
The machine metaphor has dominated the understanding of enterprises portraying organisations as linear, hierarchical structures driven by predefined processes, with a focus on efficiency and predictability. This view, whilst easy to conceptualise, falls short in capturing the intricate interactions and emergent behaviours that characterise modern enterprises. The metaphor derives from the industrial era and thinking of organisations in terms of factories or production lines.
Complexity Theory
Complexity theory provides a framework for understanding enterprises as complex organisms. It acknowledges that enterprises are dynamic systems with interconnected components, where emergent patterns and behaviours arise from the interactions among these components. Instead of focusing solely on mechanistic efficiency, complexity theory recognises the importance of adaptability, resilience, and innovation.
Extended Enterprises and Ecosystems
By viewing the enterprises as an organism it necessitates a shift towards considering the extended enterprise and its ecosystems. The extended enterprise encompasses not only the core organisation but also its suppliers, partners, and customers, forming a collaborative network that creates and delivers value. This broader perspective acknowledges the interdependence and interconnectivity between various stakeholders, enabling enterprises to harness collective intelligence, share resources, and respond effectively to market changes.
Value Creation in Complex Organisms
In a complex organism, value creation extends beyond narrow process-driven approaches. Instead, it embraces holistic perspectives that consider the social, environmental, and economic dimensions of value. By actively engaging with customers, understanding their needs, and co-creating solutions, enterprises can foster long-term relationships and deliver products and services that align with societal aspirations. This shift towards adaptability and value co-creation promotes sustainable growth and fosters a positive impact on both the organisation and wider society.
Navigating Uncertainty and Innovation
Complex organisms thrive in environments that encourage experimentation, innovation, and adaptation. By embracing complexity, enterprises can create a culture of continuous learning and improvement, empowering employees to experiment, take risks, and explore new opportunities. This dynamic approach enables enterprises to navigate uncertainty, anticipate future trends, and seize emerging opportunities, ultimately driving competitive advantage and long-term success.
Impact on Architectures and Design
Modular Architectures
The advantage of a modular architecture is that it allows separate systems to evolve and adapt as needed. And if they eventually become redundant, they can more easily be changed without disrupting the other systems. Modularity increases resilience by ensuring that failures are contained at a local level reducing the blast radius. Modularity facilitates evolutionary innovation, as modules can be interchanged without undermining the viability of the whole. Furthermore, a small number of modules can yield a great variety of innovative combinations, increasing the cost-benefit of complexity.
Principles
Clear, common and simple principles describing not just how we define or measure technology (interoperability, performance, security, …) but also in how the organisation is organised and operates.
Embrace Change
Nature has a bias for change supporting multiple mutations, this constant mutation enables continuous adaption
Traditionally we have treated systems as assets (in reality they are a collection of assets, some of which will be shared with other systems) and as have such tried to extract as much value from existing assets as possible, rather than taking a more holistic view of the value chain where we can also account for or net off the value we lose through the inability to change (lack of business agility).
By building in mechanisms to ensure we also consider the big picture whilst also supporting the autonomy of functional level decision makers to fight inertia, mutate and embrace change
From Governance towards Assurance
The freedom to engage in constant, iterative experimentation can lead to more-powerful outcomes than can be deliberately designed and tightly managed at each step. This is particularly true where [environments | requirements | technologies] are evolving in unpredictable and unprecedented ways.
By moving from a retrospective gated governance approach to an iterative and cooperative assurance approach we can support teams with evolving architectures and designs whilst making decisions for the good of the whole enterprise.
Conclusion
As enterprise architects, it is our responsibility to champion this paradigm shift and empower organisations to embrace complexity, nurture ecosystems, and drive sustainable growth in an ever-changing landscape.
Research and further Reading
- Ashby, W. R. (1958). “Requisite variety and its implications for the control of complex systems.” Cybernetica, (http://pcp.vub.ac.be/Books/AshbyReqVar.pdf)
- Marion, R. (1999). “The edge of organisation: Chaos and complexity theories of formal social systems.” Sage Publications. (https://sk.sagepub.com/books/the-edge-of-organization)
- Jacobides, M. G., & Billinger, S. (2006). “Designing the boundaries of the firm: From “make, buy, or ally” to the dynamic benefits of vertical architecture.” Organization Science,(https://www.jstor.org/stable/20159291)
- Iansiti, M., & Levien, R. (2004). “Strategy as ecology.” Harvard Business Review (https://hbr.org/2004/03/strategy-as-ecology)
- Vargo, S. L., & Lusch, R. F. (2008). “Service-dominant logic: Continuing the evolution.” Journal of the Academy of Marketing Science,(https://www.academia.edu/13880763/Service_dominant_logic_continuing_the_evolution)
- https://www.boardofinnovation.com/blog/the-value-of-experimentation-in-innovation
- https://naomistanford.com/2021/03/15/organisations-as-living-systems/
- https://www.tietoevry.com/en/blog/2019/10/organization-as-living-organism-and-complex-adaptive-system/
- https://www.slideshare.net/IntersectionGroup/edgy-introduction-webinar-10112021